Advanced Diploma of Marketing and Communication

BSB60520 | CRICOS Course Code: 112118K

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Entry Requirements

Have completed BSB52415 Diploma of Marketing and Communication or BSB50620 Diploma of Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 6.0 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program delivers over 20 hours of full-time study a week. Training consists of 20 hours a week face-to-face delivery. Resources are available online through the college Moodle platform.  Global Institute Trainers use a combination of trainer-led classes and practical activities involving Small-group and individual activities.

Calendar Year: One Hundred and Four (104) weeks in total
Academic Year: Eighty (80) weeks
Term breaks: Twenty-Four weeks (24) 8×3 weeks
Allocated hours: 1600 face-to-face hours

Possible job titles relevant to this qualification include:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

After achieving the BSB60520 Advanced Diploma of Marketing and Communication, students may undertake range of qualification at a Higher Education level

Core Unit

  • BSBTWK601 Develop and maintain strategic business networks
  • BSBMKG623 Develop marketing plans
  • BSBMKG622 Manage organisational marketing processes
  • BSBMKG621 Develop organisational marketing strategy

Elective Units 

  • BSBMKG626 Develop advertising campaigns
  • BSBFIN601 Manage organisational finances
  • BSBOPS601 Develop and implement business plans
  • BSBSTR601 Manage innovation and continuous improvement
  • BSBLDR601 Lead and manage organisational change
  • BSBMKG624 Manage market research
  • BSBLDR602 Provide leadership across the organisation
  • BSBAUD601 Establish and manage compliance management systems