Diploma of Marketing and Communication

BSB50620 | CRICOS Course Code: 112117M)

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

Entry Requirements

Have completed BSB42415 Certificate IV in Marketing and Communication or BSB40820 Certificate IV in Marketing and Communication

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 6 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours /week full time study , entirely off-the-job at Global campus through a combination of face-to-face trainer-led classes and practical classes
involving small group and individual activities.

Calendar Year: Seventy – Eight weeks (78) weeks
Academic Year: Sixty Week (60) weeks
Term breaks: 6 x 3 weeks 18 weeks
Allocated hours: 1200 face to face hours

Possible job titles relevant to this qualification include:

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

After achieving the BSB50620 Diploma of Marketing and Communication, students may undertake BSB60520 Advanced Diploma of Marketing and Communication or a range of
other Advanced Diploma qualification.

Modes of study

Modes of study used at Global Institute include:

  • Tutorial group discussions
  • Lectures
  • Group work and activities
  • Audio or visual presentations
  • Computer based learning
  • Self-directed learning through research
  • Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

  • Practical demonstration / Observation
  • Questioning
  • Interview
  • Case study/Scenario Problem solving
  • Role play
  • Assignment
  • Written test/Knowledge Test
  • Report
  • Assignments
  • Portfolio
  • Short Q&A
  • Project
  • Presentations

Core Unit

  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBPMG430 Undertake project work
  • BSBMKG555 Write persuasive copy

Elective Units 

  • BSBMKG543 Plan and interpret market research
  • BSBMKG549 Profile and analyse consumer behaviour for internationalm markets
  • SBMKG545 Conduct marketing audits
  • BSBMKG544 Plan and monitor direct marketing activities
  • BSBMKG546 Develop social media engagement plans
  • BSBFIN501 Manage budgets and financial plans
  • BSBOPS504 Manage business risk