Certificate IV in Marketing and Communication

BSB40820 | CRICOS Course Code: 112116A

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams

Entry Requirements

There are no entry requirements for this qualification

Learners are over 18 years of age. All international students must be able to demonstrate an IELTS 6 level of English language or equivalent. They have either completed their education to a level which is equivalent to an Australian Senior High School, College or University

Course Duration

This program is delivered 20 hours’ a week full time study, entirely off-the-job at Global Institute campus through a combination of face-to-face trainer-led classes and practical
sessions involving small group and individual activities.

Calendar Year: Fifty – Two weeks (52) weeksl
Academic Year: Forty Week (40) weeks
Term breaks: 4 x3 weeks
Allocated hours: 800 face to face hours

Possible job titles relevant to this qualification include:

  • Media Planner
  • Community Relations Team Leader (Local Government)
  • Direct Marketing Officer
  • Assistant Advertising Account Planner
  • Public Relations Officer
  • Sales Administrator
  • Assistant Account Manager (Advertising)
  • Marketing Officer
  • Copywriter
  • Advertising Account Coordinator
  • Market Research Assistant
  • Analyst
  • Marketing Coordinator
  • Promotions Assistant Manager
  • Media Assistant

After achieving the BSB40820 Certificate IV in Marketing and Communication, students may undertake range of Diploma qualifications.

Modes of study

Modes of study used at Global Institute include:

  • Tutorial group discussions
  • Lectures
  • Group work and activities
  • Audio or visual presentations
  • Computer based learning
  • Self-directed learning through research
  • Case Studies and or Problem-solving exercises

Assessment Methods

This course includes a variety of assessment methods including:

  • Practical demonstration / Observation
  • Questioning
  • Interview
  • Case study/Scenario Problem solving
  • Role play
  • Assignment
  • Written test/Knowledge Test
  • Report
  • Assignments
  • Portfolio
  • Short Q&A
  • Project
  • Presentations

Core Unit

  • BSBWRT411 Write complex documents
  • SBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour

Elective Units 

  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBINS401 Analyse and present research information
  • BSBOPS403 Apply business risk management processes
  • BSBMKG431 Assess marketing opportunities
  • BSBMKG434 Promote products and services
  • BSBPEF402 Develop personal work priorities